Optimax Eye Surgery Sets Its Sights On A New Era With Major Rebrand And Competitive Pricing
Optimax Eye Surgery, the UK's longest-established laser eye surgery specialist, has announced that it has implemented a major brand facelift which includes the launch of a new logo, a significant reduction in the prices of its vision correction procedures, and refurbishment of its existing facilities.
The company has put this machinery in place to consolidate on its strides for expansion and build on its strategic positioning as the UK’s top provider of eye care services, following its integration into leading European ophthalmological institution Clinica Baviera earlier in the year.
Since 1991, Optimax has been at the forefront of providing exceptional eye care services across the nation. With well-equipped clinics, a team of passionate professionals, and a commitment to personalised care, the company holds the distinction of being the longest-established provider of laser-based vision correction services in the UK’s eye care industry.
Over the past three decades, Optimax has built a solid reputation for delivering high-quality care and achieving outstanding results for its patients. From advanced diagnostic tools to state-of-the-art surgical equipment, the company ensures that patients receive the highest standard of care at every stage of their treatment journey. From a visual and operational standpoint, this facelift is a signal of intent to push the envelope and make a huge leap towards even further growth.
“We are not looking to rest on our oars. Optimax has held its own as a standout provider of eye care services over the decades, and in the past few months since the integration into (Clinica) Baviera, there have been a number of positive structural and operational changes. But there is always room to do more, and make a bold statement regarding our identity. We are hopeful that these moves will herald a new, special chapter in the company’s history”, said Luis Gravalos, Country Manager at Optimax and German ophthalmological company CARE Vision (Optimax’s partners in Germany, previously integrated into Clinica Baviera), commenting on the rebranding announcement.
Optimax has already refurbished its Manchester and Maidstone clinics, and measures are in place to revamp other facilities across the UK. The current upgrades are being performed with the intention of creating a uniform level of excellence that reverberates throughout the company.
The company is also announcing a change in the pricing structure for its refractive procedures, in line with its mission to make high-quality eye care accessible to people all over the country. The cost of laser eye surgery treatments will be slashed by a huge margin at the beginning of the New Year, bringing this life-changing procedure within reach of more people than ever before.
One of the more significant steps in Optimax’s rebrand is the decision to proceed with a new logo, which will feature prominently on all the company’s print and digital assets.
The rebranding will involve a minimalist design, integrating visual elements that symbolise clarity and precision. It will equally feature a modern, clean look that conveys professionalism amidst cool, calming colours, symbolising trust, clarity, and medical expertise.
This aesthetic shift will be partnered with slogan statements that have been carefully crafted to inspire people to look for a more permanent solution to vision correction. These will promote all Optimax services simultaneously, and will be deployed across the whole brand.
“Optimax has a rich history and carries an established identity. This rebranding process seeks to revitalise what our name stands for, and reflect the experience our consumers sign up for as well as how the wider public perceives us”, noted Martin Stoilov, Creative Marketing Manager at Optimax. “The new logo equally carries elements of our past and blends with our new corporate family. These set the stage for an exciting future where we boldly present ourselves with eagerness to challenge everyone within our highly competitive industry.”
Stoilov added: “We aim to enhance our visibility and emotional connection with patients. The creative process focused on modernising our identity, updating our messaging to reflect our commitment to compassionate care and implementing a strategic marketing plan. Our patients drive our success – by fostering community engagement we harvest loyalty and position Optimax as the trusted healthcare provider it truly is.”
Optimax’s rebranding strategy aims to strengthen its position as the standout provider of laser eye surgery in the UK by empowering patients to achieve their best sight and enhance their quality of life. It represents a vital investment in the company’s future, ensuring that it maintains relevance whilst delivering exceptional healthcare.